Marketing Aromatherapy to the Millennial

Posted: August 15, 2016 by Cristina Proano-Carrion


The Millenial

As millennials get older, the world changes and conforms to their standards. Since the majority of this generation is now reaching adulthood, they are the ones setting the trends of the early 21st century. More importantly, they have started the huge trend that is healthy living.

The way they dress tells others that they like all things natural, they eat organic, and they live an earthy lifestyle. This trend means that millennials are increasingly looking for natural scents and remedies to complement their lifestyle.

They have recently turned their attention towards aromatherapy, knowing that it has therapeutic values that can help them deal with many of their everyday tasks.

My son is a millennial, which has helped me watch every aspect of every trend that millennials have either set or followed. I have seen the trends that he and all his friends follow, and when his girl-friends come over I have seen the new trend that is the earthy girl vibe. They are always very interested in my aromatherapy and they love coming into my personal lab and smelling each and every oil I have. Many times, they’ll offer to buy some for their next bath or for their diffusers.

Essential oils can have therapeutic effects that would be essential in the life of most any millennial.


Marketing to Millennials

Marketing to millennials is an art. Their minds move very quickly, from one source of media to another, looking for something that will grab their attention. These are the best way to grab a millennials attention:

  • Give it to them straight – they have a shorter attention span than other generations, which means that getting to the point quicker catches their attention faster

  • They are the most educated generation – don’t be loose with your facts. They have the resources and the means to fact-check anything you say, and they won’t have mercy when correcting you.

  • They’ve seen it all – keep your content authentic and original. New content is very stimulating for them, and grabs their attention more than anything.

  • They want to feel special – they don’t like to feel like they are being marketed just like everyone else. The more personal customer-seller relationship helps them appreciate your brand more.

  • Guide them through it – the best way for them to be involved, is by learning how to be involved. Giving them step-by-step processes on how to use products quicker makes them want to be more involved with the product/brand. Step-by-step also grabs their attention very easily.

  • Get to them through their means – they are constantly connected to technology through social media, texting/messaging, and email. These are the forms through which you can easily get through to them.

The Aromatherapy Millennials like:

They are lovers of citrusy, floral scents that spice up their smell, but are easily turned off by musky, heavy scents. For this we have to be careful with what we market towards them. These are a list of essential oils that they like, along with their therapeutic effects:

  • Lavender and mandarin are popular scents and also very helpful as stress relief.

  • Pine, spruce, and rosemary stimulate the adrenal glands help the millennials who have low energy and need a boost in their day.

  • Peppermint, rosemary, and cardamom are all helpful in stimulating the brain, and helping millennials stay focused. This is especially helpful for millennials that are still in school.

As generations grow, trends change. Those trends bring a change in mindfulness and awareness of our surroundings, both externally and internally. Aromatherapy could play a major role in alternative, natural medicine since more and more people are turning their attention towards a healthy, natural lifestyle.

© 2016, Cristina Proano-Carrion, Aromandina LLC

This information is based on traditional use of aromatherapy and it does not intend to diagnose or treat any condition. This information should not be used as a substitute for medical counseling with a health care professional. No part of this article may be reproduced in whole or in part without the explicit written permission of Aromandina.