Did you know that such a day exists? Neither did I!
The Storytelling Manager of Ford Motor Company contacted me on Friday and told me about this day. The conversation that followed was so interesting that I though it would be great to share it with my readers:
“Good morning, Cristina
My name is Dan Mazei, and I work in the communications team at Ford Motor Company. I realize an e-mail from Ford may sound strange, but I swear I have a good reason to be reaching out today.
I’m not sure if you know, but this Saturday is National Sense of Smell Day. As odd as that may sound to most people, I’m sure you can appreciate a day that recognizes our built-in ability to improve our lives through smell (like with essential oils and aromatherapy).
With this in mind, Ford partnered up with the world’s foremost experts on scent, ScentAir, to come up with the Top 7 Aromas for a Less Stressful Drive – the little things we can do to make our commutes, errand runs, road trips and family vacations more relaxing and comfortable.
I’d love to send you the full list, if you’re interested. These are not products, but rather general scents your readers could go out and apply on their own. I think they’d really enjoy seeing this.
Please let me know your thoughts when you can. “